Article: Forging Dreams: The Inspirational Odyssey of KRIYANTA
Forging Dreams: The Inspirational Odyssey of KRIYANTA
In the dynamic landscape of architectural academia, where blueprints and designs shape narratives, Utsav Lodaliya, the founder of Moderno Furnitures Pvt. Ltd., unearthed a profound connection to the realm of art and craft—a transformative journey that laid the cornerstone for our brand, KRIYANTA.
As a second-year architecture student armed with modest resources—merely Rs. 100, a guitar, and a handful of art supplies—Utsav embarked on an expedition to Himachal Pradesh with two companions. Living on the precipice, they orchestrated melodies on footpaths and crafted portraits for sustenance, gaining invaluable insights into the unfiltered realities of life.
The pivotal juncture materialized during their 33-day venture in the enchanting city of Udaipur, Rajasthan. Within the serene ambiance of Saheliyon ki Bari, Utsav bore witness to a stone craftsman meticulously sculpting an exquisite elephant adorned with intricate jaali work. The artistry was truly breathtaking; however, the stark reality of economic hardship compelled the craftsman to part with his creation for only 20% of its value.
This poignant encounter served as the crucible for Utsav's vision—to provide a dignified platform for skilled artisans, bridging the chasm between exceptional craftsmanship and equitable compensation.
Upon his return, armed with architectural finesse and a renewed sense of purpose, Utsav laid the foundation for KRIYANTA: Creation with Creativity. Our brand stands as a testament to the extraordinary craftsmanship and passion interwoven into each handmade product, with a pronounced focus on home décor items that impart an exceptional touch to any space.
In the third year of architecture, Utsav discovered a kindred spirit in his co-founder, Dhanvi Savsani. Sharing a profound passion for art and craft, they synergized their design skills to translate vision into tangible products.
"Embrace the Exceptional" transcended beyond a mere tagline—it evolved into the ethos of KRIYANTA, a celebration of the resilience of artists and the enduring tradition of survival through art. From humble footpaths to refined furnishings, our journey unfolds as a narrative of empowerment, artistry, and the unwavering pursuit of crafting dreams.
We extend an invitation to you to join us in this remarkable odyssey, where every KRIYANTA product narrates a tale of resilience, passion, and the extraordinary artistry that defines our brand.